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Sabin Mindrut

fractional marketing operations director

Turn marketing operations from a cost center into a revenue driver. Get senior-level expertise at a fraction of the cost of a full-time hire. I partner with B2B companies to build scalable marketing systems, align teams around data-driven processes, and drive measurable revenue impact through intelligent marketing technology strategy.

Engagement Models

€75/hour
Currency:

Flexible engagement structures designed for strategic marketing operations leadership. Most clients benefit from ongoing retainer relationships that provide consistent strategic oversight and execution support.

Fractional Retainer

€9,000
~6h/day • Strategic oversight at a flexible pace

fractional marketing operations leadership - select your monthly hours

Project Leadership

Custom

Fixed-scope initiatives

References

James Stibbs — Founder & Managing Director, Illumination
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Katie Ingman — Global Head of Field Marketing, YouGov
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Todd Linden — Director, Marketing Operations, Unlock Technologies
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Bogdan Rosu — Co-Founder & Marketing Strategist, Reverse Pet
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Octavian Nicu — B2B Marketing Automation & Integration Design Manager, HP
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Gabriel Calatoru — Head of Marketing Operations, Idera
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Professional Background

10+ years of marketing operations expertise with a proven track record of driving digital innovation and building scalable marketing systems.

Strategic Capabilities

Marketing Automation & AI Strategy

Intelligent Marketing Automation Strategy

Design automation strategies that scale personalized engagement. Move beyond basic campaigns to sophisticated behavioral nurture programs and predictive lead scoring.

AI Marketing Adoption & Use Case Development

Guide practical AI adoption in marketing operations. Identify high-impact use cases and develop implementation roadmaps with clear ROI projections.

Marketing Process Optimization

Analyze workflows to identify bottlenecks and inefficiencies. Design streamlined processes that free your team to focus on strategic work.

Marketing Operations Strategy & Leadership

Marketing Operations Roadmap Development

Design comprehensive strategies aligned with revenue goals. Define process frameworks, technology requirements, team structures, and KPIs that connect marketing activities to business outcomes.

Marketing Operations Team Building

Help build or scale marketing operations capabilities. Define role requirements, create hiring profiles, and provide onboarding support.

Executive Marketing Operations Consulting

Serve as strategic advisor to CMOs and marketing leadership. Provide objective assessments and facilitate strategic planning sessions.

Marketing Technology Strategy & Governance

Conduct technology assessments, lead RFP processes, and create governance frameworks that prevent tool sprawl while ensuring teams have what they need.

Data-Driven Marketing & Attribution

Marketing Performance Framework Design

Build measurement frameworks that connect marketing investments to revenue outcomes. Define North Star metrics and create executive dashboards with actionable insights.

Attribution Strategy & ROI Modeling

Design attribution models that reflect your customer journey complexity. Understand true channel performance and optimize budget allocation based on data.

Customer Data Platform Strategy

Develop strategies for unifying customer data across touchpoints. Enable personalization at scale through better targeting and messaging.

Technology Expertise

Eloqua Marketo HubSpot Salesforce Google Tag Manager Google Analytics ChatGPT Claude Manus Looker Studio Monday.com DreamData VWO 11X Calendly Clearbit FeedOtter Oktopost SemRush N8N

Let's discuss how I can help drive measurable impact for your organization. Schedule a 30-minute discovery call to explore your challenges and opportunities.

Prefer email? Reach out at sabin@mindrts.com and I'll respond within 24 hours.